White Supremacy essays

Racial domination expositions Dr Frances Cress Welsing is a youngster specialist that was conceived on March 18,1955 in the Chicago zone of Illinois. She is a third era Physician in her Family she followed the impressions of her dad Dr Henry Noah Cress and her granddad Dr. henry Clay Cress by turning into a Physician. She needed to experience quite a while of study to become will know. She initially goes to Antioch College in yellow Spring, Ohio which she moved on from in 1957 with a B.S. degree. After a year after graduation she entered the College of Medicine at Howard University in Washington D.C. She at that point moved on from Howard University in 1962 with a M.D. degree. After Graduation Dr Welsing interned at the Cook County Hospital, in Chicago, Illinois between the long periods of 1962 through 1963 while there she got an opportunity to take a residency in General Psychiatry at St. Elizabeths Hospital, in Washington D.C. In 1966 to 1968 she held a partnership in kid Psychiatry at Childrens clinic. From th e Dr Welsing was utilized as an associate Professor of Pediatrics in the branch of Pediatrics at Howard University College of Medicine. Dr Frances Cress Welsing is most popular for her disputable speculations on Race. She is the Author of two books The Cress Theory of Color Confrontation and Racism (racial domination) and Furthermore the Isis Papers. She is additionally the organizer of Counter-bigot Psychiatry and furthermore subsidiary with Actor Paul Roberson School for Growth and Development, North Community Mental Health Center, in Washington, D.C. from 1976-1990. In 1970 Dr. Frances Cress Welsing composed The Cress Theory of Color-Confrontation and Prejudice (White Supremacy). In this hypothesis she clarifies the cause of prejudice. For what reason is whiteness is a shading inadequacy. Why white individuals feel compromise by non- White individuals and the mental reason. Welsing based her hypothesis off of the Textbook for Victims of White Supremacy by Neeley Fuller written in 1969. Fuller proposed tha... <!

Bruce campbell

Bruce campbell Bruce Campbell is a cultivated entertainer. His profession began at fourteen years old. Throughout the years he has showed up in an assortment of acting jobs, which have made him very well known.Bruce Campbell is forty-one years of age and was conceived on June 22nd, 1958.(http:www.imdb.com) He is the most youthful of three siblings, was conceived in Royal Oak, Michigan and has two kids. He views himself as to have had a typical adolescence in that he watched Lost in Space on TV, dove burrows in his back yard and went around spruced up as Zorro. (http:www.bruce-campbell.com) Bruce began looking into acting at eight years old when he perceived how much fun his father had while acting in nearby network theater. His first official acting employment happened at age fourteen when an entertainer who was to play the youthful ruler in the Lord and I turned out to be sick and he ventured into the role.American Actor Bruce Campbell at the 2007 Scream A...

Making Minimalism (Episode 6)

Making Minimalism (Episode 6) This is the final episode from our new web series Making Minimalism, created by Matt DAvella. Watch the entire series for free on YouTube. About Making Minimalism Creating our documentary, Minimalism, was simple, but not easy. A few years back we jumped in our tour bus (an old Toyota Corolla) and spoke with people around the country about how simple living had changed their lives. Now, with Making Minimalism, were deconstructing how we made the film from the very beginning. You’ll get a look at never-before-seen footage as we detail all of our big wins, failures, breakthroughs, and discoveries. See The Minimalists live on tour.

The Basic Chemical Elements in German and English

Nurse-Patient / Client Partnership - Free Essay Example

Sample details Pages: 9 Words: 2749 Downloads: 4 Date added: 2019/10/10 Did you like this example? Introduction This essay will focus on the nurse- patient relationship or rather the nurse-client relationship in the day to-day interactions that take place day in day out in our health care facilities. While in practice as a nurse conducting my daily chores, I happened to have heard a conversation between a nurse and Abdul who was a gentleman aged twenty two years with an Asian background and who had Austim and a mild learning disability. Abdul used to live with his mother before she passed away where Abdul had to be placed in a supportive environment where he shared with seven other residents. Don’t waste time! Our writers will create an original "Nurse-Patient / Client Partnership" essay for you Create order Abdul had a history of challenging behaviors which lead to his detention as postulated under section 2 of the mental health act (1983). Abduls’ behavior resulted in agitation, aggression towards staff, Self harm, and environmental destruction among others.   On that fateful morning, Abdul had gone to make enquiries concerning his visiting the mosque which was a routine on every Sunday where the mum used to accompany him. From the conversation highlighted in the appendix, there arise themes such as power and control where I’ll discuss the nurses’ control and power over the patient. Other themes which are identified also include person centeredness of both the parties that is the patient and the nurse, values, beliefs and attitude.   These are but some of the themes that arise from the conversation I observed from the patient and the nurse who for purposes of confidentiality I will refer to as Stephanie (fictitious) (Hildegard, 2014). It is very vital to examine the nurse-patient partnership in a broader way and understand its significant. This relationship is paramount and therefore it should be accorded the magnitude it deserves as it affects the patient in one way or the other. A theme that is highly exhibited in the appendix is a theme of values where the terminologies used by the nurses can have detrimental effects on the quality of services rendered to the patients. In my case of study, Stephanie uses abusive language while addressing the patient, she says,† don’t be silly†. This makes the patient to storm out of the room very angered while instead the nurse ought to have approached him in a friendly manner to sort out the issue. Nurses’ values should be of the best quality while at work in order to exhibit boundaries between the patients which ensure that the client’s needs are given the utmost focus they require as identified by the College of Nurses of Ontario (CNO). Anoth er core value that is paramount in the nurse-patient relationship is confidentiality which renders the relationship safe and establishes trust which enables the patient to be able to disclose all the relevant information needed for treatment purposes. Nurses should also exhibit some respect in their relationship with the patients whereby they should respect the patient’s culture and incorporate open-mindedness throughout the relationship until termination stage. For example in my case of study, Stephanie and her colleague did not show some respect to Abdul since they took it as if it was not necessary for him to visit the mosque yet it was a culture which was cultivated in his mind by his late mother (Arnold, 2011). Power and control is another that arises from my observed interaction case study. The nurses are perceived to be powerful in their field of work while the patients are perceived to be powerless. The nurses are believed to possess a handful of attributes which include professional knowledge, professional status, being free of illness and fear, being in a position to stand rather than lying on the bed which place them in powerful position. This makes the nurses to gain most control if not all over the patients (Hart, 2007). In the observed case, Stephanie is seen to exhibit full control and power over Abdul who has Autism and mild learning disability. Stephanie who is sort of the superior one in this case uses the powers vested to her to deny Abdul a chance to visit the mosque. However, even if the matter was left as Stephanie’s decision to make, she exercised her powers without consideration of the patients’ cultures and beliefs. Following misuse of the powers and control that should be exercised by the nurses, it should therefore be incorporated in their constitution the extent to which they should exercise it to protect patients’ rights. Stephanie also portrays power and control over the patient where she prepared Risperidone as per the protocol to feed the patient in order to cool him down and to counter his escalating behavior.  Ã‚   On the hand, as seen earlier the patients have minimal power and control in their position as patients hence are subject to whatever they are to ld. This is evident from our case where Abdul is denied a chance to visit the mosque and the only thing the poor kid could do is become agitated and runs back to his room where he only paces up and down (Coatsworth, 2010). Person centeredness is clearly another theme that is evident in my observed interaction case study. This comprises of situations whereby a person who is centered focuses on the individuals personal needs, goals, desires and wants so that they become central to each and everything undertaken. It is vital to examine Stephanie’s case so closely where this theme is exhibited by both the patient and the nurse (Sheldon, 2009). Abdul portrayed person centered where he became easily agitated just because he could not be taken to the mosque. He could not comprehend the fact that that there was no one to accompany him. He only put in his mind the thoughts of it was a must for him to visit the mosque. Stephanie also exhibits this theme of person centeredness whereby she just sent Abdul away denying him a chance to visit the mosque without even considering that it was his culture and belief. Besides, she did not even bother to make the patient clearly understand the reasons as to why it w as not possible for him to visit the mosque. Person centeredness in nursing however is aimed at increasing the understanding of the principles and practices by nurses. It helps the nurses to focus on the patients’ needs and medical attention regardless of the situation. It is useful in eliminating self interests concerned with individual nurses hence all their focus is channeled towards the patient as required by the code of ethics and regulations relating to the nursing profession. Partnership Hinderance However, despite the fact that high values are necessary to sustain the nurse-patient partnership, there exist barriers. Some of these barriers to effective communication between the nurse and the patient comprises of misunderstandings about treatment requirements. This might arise from patients having perceptions of unfair treatment arising from a past treatment, differences in health beliefs between patents and nurses such as belief in traditional medicine, miscommunications where the information given by the nurses may not be properly understood (Rasheed, 2015). Another hindrance to this partnership is coercion whereby the nurses might end up using force to make the patients comply as they might be perceived as being powerful whereas the patients might be seen as powerless. Job problems such as professional nursing problems work environment and ignorance of the nurses to professional ethics greatly hinder the nurse-patient relationship. However, the nurses should put themselves in the shoes of the patients to enable them to render and practice good quality care to the patients (Otong, 2007). Interaction Behaviors In my observed interaction case between Stephanie and Abdul, there arises values and attitudes such as, ridicule where Stephanie uses a language that is hurting to Abdul and that is abusive that makes him to start banging his head on the door. There exists a n attitude of choleric which is evident when Abdul is quickly aroused to anger by just the hearing of the fact that he would not visit the mosque on that fateful morning without even considering the fact that there was no one to accompany him. The nurse showed condescension in that she showed arrogance to Abdul by the mere fact that he was inferior and a person with disability (Forchuk, 2010). Anxiety is also suppressed by the patient where he becomes easily agitated and even starts hurting himself by banging his head on the door. This is a bad attitude as it makes him to hurt himself with no good reason. Stephanie fails to show the value of understanding of the patient. She fails to comprehend that going to the mosque was a thing which already existed in Abduls’ mind. She treats him with cruelty which he did not deserve and which was not right also for the nurse (Isola, 2010). Policy Support According to London: Nursing and Midwifery Council of England; 2004, core values such as trust, proper responsibility, precise care and accuracy, altruism which involves proper attention while practicing nursing and social justice are very vital in the field of nursing and should be upheld accordingly. Others values and attitudes supported by the various nursing policies available comprises of sympathy which entails the nurses’ understanding of the patients and their needs, trust which is defined by traits of honesty and the ability to keep the personal information given private and confidential (Williams, 2008). The rules and regulations governing the nursing profession in general highly give a supportive hand to the theme of personal centeredness. The rules outline the significant of a nurse being personal centeredness in devoting oneself as a whole to the service of patients fully focusing on the patients’ needs and requirements. This aims at ensuring that individual indifferences do not give any room for incompetency and poor quality services (Nambiar, 2011). According to, nurses contain in their possession power and control and hence are regarded as being powerful compared to the patients. This theory supports the theme of power and control   in which the nurses are vested the power to gain control over the patients as postulated in my case of observation where Stephanie has control over what the patients like Abdul demand. Power and control of this manner allows for supervision and handling of the patients hence a serene environment in the place of placement of the patients (Burnard, 2008). Influence on the nurse-patient partnership The issues discussed above might influence the nurse-patient partnership in one way or the other. To start with, values and attitudes exhibited by the nurses have detrimental effects on the nurse-patient relationship. For example, a core value such as trust affects the manner in which the patient will open up to the to give the necessary information required for treatment purposes. In an instance where the nurse might have been involved in revealing private and confidential information to unauthorized persons, the patient will find it hard to share critical information for fear of being exposed. On the other hand, a nurse with a clear record of keeping information confidential is found to be suitable to be given all the required information by the patient (Holland, 2011). A clear understanding of the patient and proper as well as precise handling of the patient are vital and greatly influences how the stay of the patient at the place of placement will be like. A nurse who swiftly und erstands the patient enables the patient to accept their conditions and keep their self esteem high. Once the patients are in a position to accept the conditions they are in, it becomes very easy to monitor them as well as their medications hence they are able to recover soonest possible. Thus, the values and attitudes in which the nurses approach the patients with have very many impacts both positive and negative that greatly influence the performance of the patients at large (Erickson, 2012). The cultural beliefs of the patients must also be met no matter how difficult it might seem to be. The nurses should avoid being stereotypical and try their level best to avoid making assumptions about the patients and hence respect their beliefs for instance a member of the Jehovah witness church refusing to take blood while it is the only way to save their lives should be handled with lots of knowledge such that it does not influence the patient (McConnell, 20I2). The nurse-patient relationship may also be influence by the person centeredness. This is a two way relationship in which two parties are the players and thus either party should deliver its best. In circumstances where the nurses’ personal centeredness is wholly based on the patients’ needs, the patients are influenced positively in that they tend to get lump sum attention and thus are able to benefit (Shirley, 2011). However, in situations where the nurses highly regard their individual wants, needs and requirements as being important at the expense of the patients’, the patients tend to be negatively influenced. They obtain little attention and are left to conduct most of the staffs on their own and thus their recovery process retards (Brown, 2010). Another factor that influences the nurse-patient relationship is the power and control issue. Nurses have power over the patients which they have a right to exercise accordingly. Once the powers vested to the nurses are exercised in the best manner, the powers benefit the patients as their actions are highly controlled and thus detrimental effects such as self harming, environmental destructions, hurting of others physically or mentally among others are prevented as prevention is always better than cure. However, in instances where the nurses exercise the powers in their favors at the expense of the patient’s interests, the patients tend to be influenced negatively like in my case of observation where Abdul went ahead to hurt him simply because he was denied a chance to visit the mosque (Duffy, 2005). Influence on Future Practice From the observed case discussed above, as a nurse in making, I learnt a lot of fundamental lessons which I ought to apply in my practice in my field work. As a nurse I have learnt about the significances of building a strong foundation on the core values and attitudes that I should apply while interacting with the patients. I have also known the essence of creating trust with your clients such that they won’t shy off on addressing their problems with you (Wiseman, 2013).   Letting go off your working stress is very fundamental in a nurse’s life, you might treat a patient who later succumbs to the disease and this can be very stressful. Practicing power in control is very essential in a nurse’s life in the medical practice; it means that as a nurse in control I have to exhibit my power when on duty. For instance, if the visiting time is over I shouldn’t let people extend or move in. By this I will be able to make firm decisions when required. I also lear nt that as a nurse I was expected to be very courteous and be around person not a racist at all this because I was expected to be dealing with a lot people from different places. Similarly, I learnt that being honest was very appropriate in my profession, since I was supposed to tell the patient their diagnosed problem even if it would stress them up but in a crafty way (Eureka, 2012). Conclusion The nursing profession is entailed with very many values which must be followed closely by a nurse for a successful career. This means that an honest nurse is very crucial that they will value the client’s freedom to a confidential treatment by the doctors and properly treated by the doctors and nurses. The people should be given a freedom to choose the way to be treated allowed making sound judgments when there is a major crisis in their health and they are required to have risky procedures  Ã‚   done on them like the operations where there is no guarantee of the outcome. The nurse is expected to have the personal centeredness, they are expected to concentrate with one patient at a time and give them the best service as possible keeping their matters at a bay. This will avert the likes of mistaken diagnoses which are often in an absent minded doctors and nurses. Notably the client should relate with the clients professionally so that they cannot ruin their future relations with the patients. It would be very hard for the patient to open up to the nurse on their problems considering their past. Therefore I have learnt a lot of what is expected from me.

Education teaching and learning process education essay Free Essays

string(124) " engineerings include computing machines, the Internet, airing engineerings \( wireless and telecasting \) , and telephone\." Different literatures were studied to specify and to warrant the importance of the different keywords as they relate to the survey every bit good as to hold a good background on the organic structure of cognition. This certainly will be good to the apprehension of the kernel of ICT tools in Education as they are merely referred as Educational Technology Tools. Technology is going an progressively influential factor in instruction. We will write a custom essay sample on Education teaching and learning process education essay or any similar topic only for you Order Now The usage of computing machines and nomadic phones as complements to educational patterns are really up-to-date development in the country as we are speaking about on-line instruction. The detonation of computing machine usage in different economic countries brought about the ICT dimension in about everything we do these yearss. The demand of new accomplishments and apprehension of pupils and Educators are enforcing itself as a world, besides the environment in which instruction and acquisition is taking topographic point is under changeless alteration every bit good as the direction of the pupils. It is of import to observe that, in order to put the context, by and large talking, there is no 1 accepted definition of what constitutes engineering. Technology is the word associated with anything that aims to ease the human life through alteration. Ursula Franklin, in her 1989 â€Å" Real World of Technology † lectures: defines engineering as a â€Å" pattern, the manner we do things around here † . The Merriam-Webster dictionary offers a definition of the term as: â€Å" the practical application of cognition particularly in a peculiar country † and â€Å" a capableness given by the practical application of cognition † . 2.2 Education, Teaching and Learning Process Education from the Webster ‘s 1828 Dictionary read as follows: The conveying up, as of a kid, direction ; formation of manners. Education comprehends all that series of direction and subject which is intended to edify the apprehension, correct the pique, and organize the manners and wonts of young person, and suit them for utility in their hereafter Stationss. To give kids a good instruction in manners, humanistic disciplines and scientific discipline, is of import ; to give them a spiritual instruction is indispensable ; and an huge duty remainders on parents and defenders who neglect these responsibilities. Education is a construct in which Instruction, Teaching and Learning are major pillars: Direction refers to the facilitating of larning toward identified aims, delivered either by an teacher or other signifiers. Teaching refers to the actions of a existent unrecorded teacher designed to leave larning to the pupil. Learning refers to larning with a position toward fixing scholars with specific cognition, accomplishments, or abilities that can be applied instantly upon completion. For, instruction is any act or experience that has a formative consequence on the head, character or physical ability of an person. In its proficient sense instruction is the procedure by which society intentionally transmits its accrued cognition, accomplishments and values from one coevals to another. However at that place has ever been a treatment on the affair of guaranting continuity of go throughing on cognition and a affair of furthering creativeness, which propels the scholars to the universe of terra incognitas and forces the coming out of it with invention and inventiveness. Both of these maps relate every bit to knowledge and attitudes, to understanding and behaviors. They are the kernel of the teaching/learning procedure. We want creativeness, but we want it to emerge from what is known and understood. We want continuity and that excessively from what is known and understood. Learning environments in schools typically involve one or more grownup instructors connected with a figure of pupils, normally in good defined physical scenes. Physically it may be in a room, full of peculiar furniture and equipment. The topographic point of computing machines in larning for the bulk of kids is most likely to happen in the schoolroom and, for an increasing figure, at place. However, most experts in the field of educational calculating would characterize computing machines as synergistic and therefore acknowledge them a topographic point within the relationship constructions of the schoolroom acquisition environment, non merely the physical environment. The course of study is concerned with What is learned and taught: includes aims, content, and larning results ( the cognition, accomplishments and attitudes that pupils are intended to show ) . How this acquisition and instruction occurs: concerns teaching/learning methodological analysis, learning schemes and media resources. Most teaching/learning methods and schemes involve the usage of some equipment. Some learning methods may merely include the usage of a chalkboard and chalk while others may do usage of a telecasting or overhead projector. This equipment and its usage within the course of study are frequently referred to as educational engineering. 2.3 Educational Technology and ICT Educational engineering concerns the engineering that is used to ease the teaching/learning procedure. As such it is included in the how portion of the course of study. We could see educational engineering as the tools of the learning trade, portion of the medium used to convey the course of study. Thus the engineering used is determined by the intended course of study. Besides portion of the context of the course of study concerns the function of the instructor, the physical scene and the general pedagogical positions of the instructor and instruction system. These are likely to impact the engineering used and may affect the usage of computing machines. Technology can be seen to be impacting the course of study both in footings of content and methodological analysis, there are a figure of cases where the course of study has been changed due to alterations in engineering, innovation of new engineering has added content to the course of study ( e.g. engineering based on electricity ) or new engineering has made parts of the content obsolete ( e.g. utilizing reckoners alternatively of logarithms for computation ) . Information and communicating engineerings ( ICTs ) are a â€Å" diverse set of tools and resources used to pass on, make, circulate, shop, and manage information. † These engineerings include computing machines, the Internet, airing engineerings ( wireless and telecasting ) , and telephone. You read "Education teaching and learning process education essay" in category "Essay examples" Nowadays there is an increasing involvement in how computing machines and the Internet can better instruction at all degrees. Older ICT engineerings, such as wireless and telecasting, have for over 40 old ages been used for unfastened and distance acquisition. There is a assortment of nomenclature that describes the ways computing machines are integrated into the acquisition procedure and in the schoolroom: technology-mediated acquisition, computer-aided direction, distance instruction, distance acquisition, educational engineering, place acquisition engineerings, computer-based instruction, ins tructional engineering, multimedia, communications systems, Web-based acquisition, educational multimedia applications, and computer-mediated communicating etc are merely a sample of those. This variableness in nomenclature is non a affair of dissension among research workers, but merely implies that engineering is a word that is used to depict different things to different people. Technology is a term that is used by many to depict, survey, and measure the assorted ways computing machines are integrated into instruction, both inside and outside the schoolrooms. 2.4 Integrating Technology in Teaching Furthermore, there is no consensus about what constitutes engineering in larning or learning. However, the common nexus tends to be some usage of the personal computing machine to help instruction or acquisition in some signifier or manner. These engineerings run the continuum of integrating in instruction from full classs put on the Web to engineering integrated into a specific lesson. Though most research surveies focus on computer-based engineering, there are other learning and larning engineerings that are non computer-based. These can include overhead projectors, papers cameras, optical maser arrows, robotics, telecasting, VCR, DVD, presentation equipment, sound systems, Cadmiums, tape recordings, simulation machines, and theoretical accounts. Some research workers even consider the traditional piece of chalk and chalkboard a type of engineering. Many pedagogues have argued that the appropriate usage of ICT by pupils can help instructors in finding and providing for the anterior cognition of pupils. Further, it is normally besides argued that ICT can help pupils in prosecuting cognitively to a greater deepness with cognition spheres. That is pupils are supported in using the full scope of believing accomplishments within reliable contexts. This is frequently discussed in footings of cognitive taxonomies such as that provided by Bloom ( 1964 ) . Knowledge The scholar must remember information ( i.e. convey to mind the appropriate stuff ) . Comprehension The scholar understands what is being communicated by doing usage of the communicating. Application The scholar uses abstractions ( e.g. thoughts ) in peculiar and concrete state of affairss. Analysis The scholar can interrupt down a communicating into its constitutional elements or parts. Synthesis The scholar puts together elements or parts to organize a whole. Evaluation The scholar makes judgements about the value of stuff or methods for a given intent. By and large talking, there is an premise that engineering Fosters larning simply by its usage in the educational procedure. Ehrmann ( 1999 ) sums up this premise really nicely: Technologies such as computing machines ( or pencils ) do n’t hold predetermined impacts ; it ‘s their utilizations that influence outcomes. This statement seems obvious, but many establishments act as though the mere presence of engineering will better larning. They use computing machines to learn the same things in the same ways as earlier, yet they expect larning results to be better. ( p. 32 ) In his essay, Clark ( 1983 ) said compactly: â€Å" aˆÂ ¦media are mere vehicles that deliver direction but do non act upon pupil accomplishment any more than the truck that delivers our food markets causes alterations in our nutrition † ( p. 445 ) . â€Å" if learning occurs as a consequence of exposure to any media, the acquisition is caused by the instructional method embedded in the media presentation. ( p. 26 ) Further, he posited that different types of media could be substituted for each other, because media are non responsible for any acquisition that might take topographic point. Media are non the causal agents in the acquisition procedure ; instead, instructional method is the active ingredient or accelerator that causes larning to take topographic point. In contrast to Clark ‘s statement, Kozma ( 1994 ) believed that the more appropriate inquiry was non whether media do influence acquisition, but will they act upon larning. He besides contended that merely because we have non established a relationship between media and acquisition does non intend that one does non be. He believed that, since we do non to the full understand the relationship between media and acquisition, we have yet to mensurate it, and the failure to set up this relationship is caused in portion by our theories of acquisition, or more specifically, behaviorism, with its basic premise that a stimulus causes a r esponse. Therefore, if the stimulation is non present, there is no possibility for response. Kozma ( 1994 ) explained that in Clark ‘s position media are merely â€Å" mere vehicles † or conduits for an instructional method ( stimulation ) that elicit a response ( larning ) . Kozma argues that larning is a much more complex procedure than merely a series of stimulus-response connexions. Learning, in his position, is defined as â€Å" an active, constructive, cognitive and societal procedure by which the scholar strategically manages available cognitive, physical and societal resources to make new cognition by interacting with information in the environment and incorporating it with information already stored in memory † ( p.8 ) . Therefore, in Kozma ‘s position, since the definition acquisition has evolved to incarnate more of a constructive procedure, our measuring of this procedure must germinate every bit good. Still others have argued for a complete reframing of the argument over engineering and its consequence on acquisition. Jonassen, Campbell, and Davidson ( 1994 ) believed that the Clark/Kozma arguments focused excessively much on direction and media and non plenty on the properties of the scholar who finally constructs the cognition. With all the assorted sentiments on the relationship between engineering and acquisition, it begs the inquiry: who is right? It appears that each theoretician brings an of import position to the tabular array. Clark is right that engineering has non needfully revolutionise the procedure of acquisition. Technology has non helped worlds develop a new manner to larn. Learning is still something that is performed by the person. However, in Clark ‘s position, all an teacher would necessitate to make is implant the appropriate instructional method into his/her lesson and acquisition should take topographic point. We know, nevertheless, despite many teachers ‘ best attempts and superior instruction abilities, larning does non ever take topographic point. Kozma is besides right that we must analyze engineering and larning beyond a behavioristic context. Learning is an knowing act ( Jonnasen, 1994 ) and the human being making the acquisition should non be discounted. Research workers have established that there is no important difference between larning with engineering in distance instruction classs and larning in a traditional schoolroom, but they do non discourse how human motive is influenced by engineering. This could be a really of import losing component in the argument. Which side you take in this argument depends mostly upon how you define larning. If you subscribe to more behavioristic positions of acquisition, Clark will do more sense to you. If you conceive of acquisition as a more cognitive or constructivist procedure, you would be more likely to hold with Kozma or Jonnasen. From a pedagogical attack, Information-processing theories emerged from a subdivision of cognitive psychological science that focused on the memory and storage procedures that enable larning. Theorist in this country explores how a individual receives information and shops it in memory. The construction of memory that allows the acquisition of something new, relate to and is built on something learned antecedently and besides how a scholar retrieves information from short-run and long-run memory and applies it to new state of affairss. The well-known information-processing theoretician, David Ausubel, proposed that the manner a scholar receives and shops information affects the utility of the information, for illustration, by reassigning current acquisition to larning other accomplishments. On the other manus, the theoretical account of the behaviorist B.F. Skinner, infers that portion of the Educator ‘s occupation is to modify the behavior of pupils through positive support, therefore under puting behaviour alteration techniques in schoolroom direction and programmed direction. To this we may state that, the stimulus-response interaction between pupil and engineering can be introduced through computing machines so as to help direction, by supplying drills and patterns on antecedently learned accomplishments, from pattern and tutorial package. The cognitive constructivist, Jean Piaget ‘s theory has two major parts: one constituent that predicts what kids can and can non understand at different ages, and a theory of development that describes how kids develop cognitive abilities. The cardinal deductions to these are: First, acquisition is an active procedure where direct experience, doing mistakes, and looking for solutions is critical for the assimilation and adjustment of information. The presentation of information is of import, when it is introduced as an assistance to job work outing. It functions as a tool instead than an stray arbitrary fact. Second, larning should be whole, reliable, and â€Å" existent. † Therefore, in a Piagetian schoolroom there is less accent on straight learning specific accomplishments and more accent is laid on larning in a meaningful context. Technology, peculiarly multimedia, offers a huge array of such chances, with the support of educational package on videodiscs and CD-ROMs, Educators can supply a acquisition environment that helps to spread out the conceptual and experiential background of the audience. The societal constructivist, L. S. Vygotsky ‘s theory has much more room for an active and involved Educator. He claimed that the cardinal point of his psychological attack is mediation. Through mediation human cognitive growing and acquisition as equals and other members of his community engages in relationships with the stuff and societal environment. Thus the usage of engineering can be used to link pupils to each other via electronic mail, forum, newsgroups etc. Now, from here, which approach to take? Which is best suited to heighten larning? What hardware or package to utilize? There is no right or incorrect replies to these inquiries, geting hardware and package bundles will partially decide the job. It is up to the Educator, who knows the lesson aims, the expected consequences and the pupils, to take which attack to utilize and what engineering should attach to the attack. However the finding of the engineering ‘s worthiness for a given lesson could be answered by the undermentioned inquiries: Is the lesson content worthwhile? ( Are at that place clear aims, connected to criterions or important inquiries, etc? ) Make the lesson activities engage pupils? How does engineering heighten the lesson in ways that would non be possible without it? Educators should so look for the best agencies to ease a diverseness of larning manners, and need to be competent perceivers of the societal surroundings in which scholars interact every bit good as knowing about the content to which they wish to expose scholars. Hence, pedagogues ‘ development is perfectly indispensable if engineering provided to schools is to be used efficaciously. Simply by puting computing machines in schools, supplying cyberspace installations, passing on IT hardware and package, without financing the pedagogue professional development every bit good, is uneconomical. Educators ‘ preparation of the usage and application of engineering is the cardinal finding factor to better pupil public presentation for both knowledge acquisition and accomplishments development enabled by engineering. Information engineering professionals have an maxim that â€Å" an unsupported engineering is an fresh engineering. † In an article for The Chronicle of Higher Education titled â€Å" When Good Technology Means Bad Teaching, † Jeffrey Young made the instance that a ill supported engineering is really worse than no engineering at all. He argued that giving instructors engineering without preparation has frequently done more injury than good to learning and larning. This is doubtless true. At the teacher degree without proper preparation and back up the pedagogues are faced with: the fright of embarrassment in forepart of students and co-workers, loss of position and an effectual degrading of professional accomplishments ( Russell A ; Bradley 1997 ) schoolroom direction troubles when utilizing ICT, particularly where pupil-to-computer ratios are hapless ( Drenoyianni A ; Selwood 1998 ; Cox et Al. 1999 ) deficiency of the cognition necessary to enable instructors to decide proficient jobs when they occur ( VanFossen 1999 ) Educational engineering is non, and ne’er will be, transformative on its ain ; it requires pedagogues who can incorporate engineering into the course of study and utilize it to better pupil larning. In other words, computing machines can non replace pedagogues, as they are the key to whether engineering is being used suitably and efficaciously. They need to understand a topic adequate to convey its kernel to pupils. While traditionally this has involved talking on the portion, new instructional schemes put the pedagogue more into the function of class interior decorator, treatment facilitator, and manager and the pupil more into the function of active scholar, detecting the topic of the class. Even if pupils could larn independently with small or no engagement from their instructors on how to utilize engineering to heighten their acquisition and accomplishments development, they are extremely improbable to hold those chances if pedagogues do non allow them hold entree to the engineering. The term â€Å" computer-assisted acquisition † ( CAL ) has been progressively used to depict the usage of engineering in learning. Educators besides need professional development in the pedagogical application of those accomplishments to better instruction and acquisition. They should be empowered to develop their cognition and accomplishments actively and experientially, in a assortment of larning environments, both single and collaborative. This, include a assortment of larning schemes, embracing direct direction, tax write-off, treatment, drill and pattern, tax write-off, initiation, and sharing. Therefore accent in the classs should be on the ways engineering can ease and heigh ten his profession lives. Educators ‘ readying plans are indispensable and as described by Kook ( 1997 ) it is â€Å" the important issue to be addressed † ( p.58 ) . The instructor of the hereafter will depend on the computing machine for both personal productiveness and for instructional activities. Kook lists 33 primary computing machine accomplishments for instructors, runing from voyaging the Windows desktop environment, to utilizing IRC confab, to put ining package. Kook suggests that these accomplishments should be portion of the needed classs for prospective instructors and insists that in the following century â€Å" teacher instruction will be forced to suit a considerable sum of transmutation to let instructors to work efficaciously in the Information Age † ( p.59 ) . Computer engineering can non be effectual in the schoolroom without instructors who are knowing about both the engineering itself and about how to utilize it to run into educational ends. The most common barrier to adequate preparation is the disbursal involved. Without preparation, nevertheless, other engineering disbursement has a fringy consequence ( Boyd, 1997 ) . Learning to run computing machine hardware, turning comfy with many different package applications, developing direction systems for pupil computing machine usage, and redesigning lesson programs to do usage of engineering, takes a great trade of clip. When combined with thwarting hardware bugs and package bugs, the undertaking can go dashing for even the most determined. Often, what stops people is one small thing that they did n’t cognize how to make. If you have a room full of childs when something goes incorrect, it discourages you from seeking it once more ( Zehr, 1997, p.3 ) . Leading to the inquiry why school instructors do n’t utilize, and sometimes defy, the usage of computing machines? Hannafin and Savenye ( 1993 ) name some research-based possible accounts for instructor opposition to utilizing computing machines. These grounds include: ill designed package, uncertainty that computing machines improve larning results, bitterness of the computing machine as a rival for pupil ‘s attending, unsupportive decision makers, increased clip and attempt required of the instructor, fright of losing control of â€Å" centre phase, † and fright of â€Å" looking stupid. † in forepart of the category. Sing the instructor ‘s function as a continuum, Hannafin and Savenye ( 1993 ) besides put the function of traditional lector and imparter of cognition at one terminal and the function of manager, observer, and facilitator at the other terminal. They so generalize that the traditional terminal of the continuum embraces an objectivist larning theory while the other terminal is likely to encompass constructivism. The instructor ‘s position of acquisition, so, could be another beginning of opposition to classroom engineering. A instructor may be unfastened to engineering but resist the attach toing alteration in larning theory. This would propose that in add-on to supplying developing in engineering, schools and territories need to supply information, preparation, encouragement, and support to instructors in traveling toward a more constructivist position of instruction. The direction should defend the alteration, policies has to be adopted as from the direction degree down t o the pupils, everybody contributing and attach toing the reform for it to be successful and to be able to take out the maximal benefit. This issue is addressed with trouble, because â€Å" Principals, on norm, are 50 old ages old. We ‘ve got a coevals of people who are really barriers to the extract of engineering in school systems and are afraid of it themselves † ( Quoted in Trotter, 1997, p.1 ) . It has â€Å" become clear over the past decennary that simple motivational and short-workshop strategies are immensely deficient to enable veteran ( and even new, computer-generation ) instructors to learn otherwise, and to learn good with engineerings † ( Hawkins and Honey, 1993 ) . The grounds suggested that instructors who use engineering in their schoolrooms are more effectual if they have received preparation, if they have district-level support and if they have a web of other computer-using instructors to portion experiences with. Swan and Mitrani province that â€Å" computing machines can alter the nature of instruction and acquisition at its most basic degree † ( 1993 ) . We need to guarantee that we are utilizing our current cognition about the application of engineering in instruction as a footing for continuing in the hereafter. The direction has besides its portion in the integrating of the the educational engineering in the school. Policies and support plans must be initiated from the top direction and they must be portion of and attach to the alteration. The most of import barrier to this integrating is the fiscal barriers. They include the cost of hardware, package, care ( peculiar of the most advanced equipment ) , and widen to some staff development. Froke ( 1994b ) said, â€Å" refering the money, the challenge was alone because of the nature of the engineering. † The initial investing in hardware is high but the costs of engineering have to portion of the cost of direction. The integrating reveals the institutional support through leading, planning and the engagement of instructors every bit good as directors in implementing alteration. How to cite Education teaching and learning process education essay, Essay examples

Budget and Accounting for Control

Question: It is most sensible to start with the sales budget and develop the other budget from there. After what you have learned this week with regards to budget processes and procedures, analyze the validity of this statement. Do you agree with the statement? Justify your answer based on the weeks readings. How should sales revenues be considered when determining other costs? Answer: The sales budget is mostly the prime step in the development of master budget. Therefore, it is sensible to commence the budgeting process in context with sales budget. The sales are considered as the dominant limiting factor hence it can be agreed to start with sales budget (Araman and Popescu, 2010). The programs can be determined in number of departments if the sales budget is done effectively on the basis of last year figure of sales or accurate research. The budgets and initiatives of the company are reliant on the assumption of the company that they can earn for a fiscal year. Therefore, when the company has a good understanding of what sales revenue they can generate then the company can assign resources to other departments of the company or business (Bauman, Bauman and Das, 2010). For instance, a company that manufactures the proverbial widgets can have a budget that at $2 each, they can make sell of 1 million widgets. Therefore, the projected revenue of the company can be $ 2 million dollars. Thus, accordingly this may affect the budget for raw materials. In such case, the company may will to buy and prepare budget for raw materials for approx 1 million widgets in order to be on the safer side. However, in employing the resources in wisely manner, the company may not budget money in order to purchase the raw materials for the additional 3 million widgets. Therefore, it can be considered unwise and desecrate of resources on the basis of sales budget. The company may be left with high raw material inventory on hand and can incur carrying cost. Thus, the company may not will to reap all the sales possible (Eldomiaty, 2010). Thus, it can be said that sales budget has to be prepared first and then other budget has to be followed. On the other hand, the other budgets can be affected by the sales budget. The human resources or direct labor engaged in the manufacture of widgets can be relied on the sale of one million widgets. Therefore, the company may need around 100 workers that can work full time in the year. Thus, the direct labor costs can be known by the company on the basis of their sales budget (Currie and Rowley, 2010). On the other side, the costs can also be applied on the capital expenditures or overhead. Thus, the company can assign finance in order to purchase or upgrade suppose one machine on the basis of sale of one million widgets. Hence, it can be concluded that in order to determine other costs, sales revenue has to be considered (Eldomiaty, 2010). As, the sales revenue is the amount that is realized from the transaction of goods and services and the company incur costs so that goods can be produced and service can be rendered. Therefore, without analyzing the sales revenue, the company may n ot be able to predict the right amount of cost that they have to incur (Fellner et al., 2006). Moreover, it can affect the long term goal of the company. Thus, sales revenue has to be taken in account for computing other related costs. References Araman, V. and Popescu, I. (2010). Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales. Manufacturing Service Operations Management, 12(2), pp.190-212. Bauman, C., Bauman, M. and Das, S. (2010). Valuation consequences of regulatory changes in revenue recognition: Evidence from advertising barter sales. Advances in Accounting, 26(2), pp.177-184. Currie, C. and Rowley, I. (2010). Consumer behaviour and sales forecast accuracy: What's going on and how should revenue managers respond?. Journal of Revenue and Pricing Management, 9(4), pp.374-376. Eldomiaty, T. (2010). The contribution of sales revenue management to firm growth: a test of two competing models. International Journal of Revenue Management, 4(2), p.131. Fellner, K., Kallesen, R., Ruggiero, A. and Yuen, B. (2006). Improving revenue through fare rationalization and a new business process between revenue management and sales. Journal of Revenue and Pricing Management, 5(2), pp.118-127.

Gold Price In The Us Essays - Precious Metals, Inflation, Pricing

Gold Price In The Us The largest demand for gold is in jewelry and investments. Gold is known as a metal that is easily used and has many industrial applications. Since gold is so durable and luxurious, many people invest in jewelry, stocks, and gold bonds. Considering the fact that gold is considered a world-wide valuable good, many economies have gold reserves to help protect themselves in times of need. Nevertheless, factors of supply and demand have contributed to the decrease of the price of gold, which has reached an all time low since 1978. This reduction has raised many concerns in the United States having them weigh the different factors of the price, supply and demand, and consumption that may be affecting the price change. The price change commands attention since gold serves to indicate price stability or inflation. Although, inflation is not as threatening in the United States because it is more industrialized, the bigger fear is facing deflation with our countries gold currency. Gold averaged 294 dollars per ounce in 1998, when at one time the prices were in the mid $400-500 per ounce. Due to fact that gold prices have been so low, Central Banks have threatened to sell their gold inventories fearing that gold is no longer considered the ultimate store of value. Regardless, prices have continued to fluctuate in both directions throughout the year, but it is important to weigh the different variables that are having an effect on the price. There are different factors associated with the supply and demand which have caused prices to decrease. First of all, the record low prices in the past year has caused investors to participate less causing prices to be determined largely on gold's own supply and demand fundamentals and the economic environment. The supply of gold declined by less than 2% during 1998. The price reduction started to impact the mine production by slowing the rate of manufacture growth by the end of 1998. When prices began to weaken, this caused many mines to shut down, leaving low grade ore in the ground. This alone is effecting the mine output and the cost to produce more gold. On the other hand, the sales of gold jewelry are increasing at a record pace, since the economy is strong, there are low gold prices, rising consumption rates, the emergence of new discount chains, television shopping, and electronic chains (Haubrich, Joseph). The growing demand for gold jewelry helped push gold usage in the United Sates to a first time report of 428.4 metric tons in 1998, which is an 18% increase. Since consumption has been driven in the United States, our economy is expanding and consumers are spending more. During the past year, according to the JCK national poll, over 150 independent jewelers support the figures. They found that two-thirds of respondents (68%) said they had a sales increase over the past year, while the other two out of five (38%) claimed to have sales gains of 20% or more. Over all, the immediate gain for jewelry retail due to the lower prices was a 15 % increase. Using the statistics from the Commodity Price Index, for the last 12 months in 1998, it is evident that the second half of the years prices fluctuated. In the first part of 1998, the gold price ranged from $295.90 - 297.49, although it peaked in April reaching to $308.40, which was the highest for the year. The price increase was due to higher demand of consumers and the expansion in investments during that time period, in spite of the fact, prices did not continue to remain as high for the remainder of the year. In fact, the following month of May, dropped another $9.01, having the rate of gold at $299.39. As for the second half of the year, prices still dropped but managed to stay in the low $290's making retailers prosperous. Regardless consumers were happy with the lower prices, many investors and miners have been struggling to feel the same towards the lower rate. Stocks have lost over 90% percent of their investments in gold and have many investors wondering if the value of gold is depreciating. Miners too, are worried about the lower prices considering they have been the major producers of gold in the past and in future markets. The idea that central banks have discussed to sell partial amounts of their gold reserves has investors worried with hopes that demand will not continue to decrease. When evaluating

Changes and Continuities in De essays

Changes and Continuities in De essays Changes and Continuities in Demographic Migratory Patterns from 1000-1750 There were many changes and continuities in demographic migratory patterns from 1000-1750. Demography is the study of the movement and population of people. This enables us to learn about lives of people in the past. Both the Bantu Migration and the Atlantic Slave Trade were means of Immigration, which is the moving of persons into new areas. The immigration from the Bantu Migration and the later Atlantic Slave Trade occurred for different reasons. The Bantu Migration occurred because of choice. The Bantu Migration was set in notion by an increase in population, caused by a movement into their homelands of people fleeting from the drying Sahara. A theory of some scientists is that their migration was made possible due to their iron weapons, which enabled them to conquer hunting and gathering societies. The Bantus traveled first to central Sudan, then to Central Africa, and then to the rivers, such as the Congo. This migration caused the Bantus lives to change. Their optional migration changed their lives for the better, opening up new trading in crafts, a new way of kinship worship, a new cultural flourish, as well as many other great things. Because of the Bantu Migration, after thousand years, the Bantus had spread out, dispersing parts of their culture with them. Aspects such as their languages and traditions diffused to the parts of Africa traveled by the Bantus. The Atlantic Slave Trade, on the other hand, was the forced migration of a group of people. A slave is a person who is totally subject to her or his owners will. Slaves could be bought and sold, traded, leased, or mortgaged like a form of livestock. Due to the decline of many of the areas larger political groups, such as those of Ghana and Mali, and the low population density, it was more difficult to resist the Atlantic Slave Trade. Most of th...

Women and honor Essay Example | Topics and Well Written Essays - 500 words

Women and honor - Essay Example What is clear about this is that women need a new path of ethics and morality. The problem that stands in the way is speech or language that prevents us from putting an end to our silences and â€Å"liberating ourselves from our secrets.† Speaking on the subject of truth, Rich tells us that women tell lies in order to survive. They lie to most people they come across especially people who legally have power over us such as a husband or a lover. Lying is used as weapon of false power that is wielded to get our own way. In a culture that validates only male power, women use lying as a potent tool to gain control of different situations. In order to justify our lies we use phrases like –â€Å"nobody’s business but my own† or â€Å"my privacy† etc...Rich compares lying to living a life â€Å"in the closet†, because it becomes more a necessity to lie to friends, family, bosses, colleagues or even clients. According to her, a liar leads a life of fear and loneliness which is self- destructive. It creates a kind of void within the woman and she tries to fill this barrenness by getting children. The lies she uses is more like a denial of the fear she feels. A liar always resists confrontation because she lives a cowardly life- one that has no truth in it. The author emphasizes that truth and honor are not things that just spring to life, they have to be created and nurtured between people. When truth prevails, the possibilities between people are endless and life becomes all the more interesting; but the liar loses sight of all these possibilities and continues to live in fear and loneliness. Graham Greene’s narration shifts between the past -of the events leading to Pyle’s death and the present reality that exists after the death of Pyle. The Quiet American is set against a backdrop of Vietnam during the latter part of the First Indo- China war. The story revolves around love of a young and beautiful Vietnamese girl

Sacrifices that the Immigrant Parents Make by Coming to Live and to Essay

Sacrifices that the Immigrant Parents Make by Coming to Live and to Work in the United States - Essay Example This research will begin with the statement that parents always find the â€Å"sacrifices† that they make for their families quite easy to bear. For instance, a mother can easily give up her career and become a house wife so as to make sure that her husband and her children have a comfortable daily life. A father can give up his dream job in order not to leave his wife and children in town. While every good parent has to make some sacrifices for the good of their families,   the immigrate parents sacrifice the most in order to give their children a better life. In order to effectively meet the financial and the economic needs of their families, the immigrant parents leave their homes or their hometowns in search of greener pasture abroad. The immigrant parents find it quite challenging to leave their hometowns with which they have already developed emotional attachments. Another major challenge that many immigrant parents face in foreign countries is the challenge of learnin g another new language. Despite these challenges that immigrant parents face in foreign countries, many people, however, especially in the United States have misconceptions or misunderstandings about immigrate parents. Many people in the United States think that the immigrant parents find it easy to stay in the United States; other people think that the main reason behind the immigrant parents coming to the United States is all about money

Concept Of Relationship Marketing Marketing Essay

Concept Of Relationship Marketing Marketing Essay The following report will look at IKEAs relationship marketing with its key community groups in Coventry (see appendix 1 for company background). The concept of relationship marketing, summary of audit findings, pressure groups, developing a co-ordinated communication mix and finally methods to measure success of communication mix are considered. 2. CONCEPT OF RELATIONSHIP MARKETING Early 80s was the emergence of the concept relationship marketing as an influential issue in the marketing literature. Bund Jackson is recorded as having used the term relationship marketing in 1970s in the field of industrial marketing (Gumesson et al., 1997). As IKEA strives to remain competitive in the business market, the company is moving away from transactional marketing that is based on a single, short-time exchange with a distinct beginning and ending towards a focus on retention of customers, establishing loyalty and building long-term relationships. According to Kotlet et al (2008 )relationship marketing is the process of creating, maintaining and enhancing strong, value-laden relationships with customers and other stakeholders IKEA is also active in establishing and maintaining a beneficial relationship with the communities by adopting corporate citizen values and approaches. Benefits from relationship marketing for IKEA are: Loyalty and retention Loyal community groups will recommend IKEAs business to others by positive, word-of-mouth communications which in terms will lead to business expansion. Christopher et al (2002) suggest that loyalty and retention can be achieved using relationship marketing ladder of loyalty: partner, prospect, purchaser, client, supporter, advocate and partner. Competitive advantage Good community relations programmes will add value to the IKEAs corporate social responsibility (CSR), thus differentiating from competitors CSR activities. Support for marketing activity IKEAs active community relations will create a positive image to the company by planned marketing communications. The basis of any relationship is based upon trust, commitment and co-operation. Morgan and Hunt (1994) with their model of what builds trust suggest that relationship commitment and trust are key variables for successful relationships because they promote cooperative behaviors between relationship partners and encourage them to maintain long-term relationships. Relationship commitment Co-operation Trust Figure 1.1. Three dynamics to trust within a relationship by Morgan and Hunt (1994) Once trust is formed the opportunity arises for relationship commitment and it is through this co-operation successful outcomes can be gained. In order to develop trust, commitment and co-operation IKEA should consider the following: Service encounter. Using face-to face interaction with key community groups such as site and neighbourhood community IKEA will result in a higher level of satisfaction, and a long-term commitment on behalf of both parties to the relationship. Collaboration. Collaboration in terms of sharing information, solving problems and an acceptance of compromise will establish long-term relationships between community groups and IKEA. Transparency. Relationship transparency has been suggested as a potential source of competitive advantage in business markets (Bliemel and Eggert, 1998). By informing, delivering value and satisfaction to the community groups IKEA will gain a competitive advantage. Creation of value. Community satisfaction implies that needs of community groups are being met by IKEA, for example, supporting local events, and environmental concerns. If they are not satisfied, they will withdraw their support and thus damaging corporate image of IKEA. 3. SUMMARY OF AUDIT FINDINGS IKEA is involved in a number of local, social and environmental projects in communities in the countries where they do business. The majority of IKEAs projects support children, homeless, student scholarships and environmental projects on climate change and the protection of natural resources. Different community groups may have some impact in one way or another on the company. An audit was undertaken to identify key community groups of IKEA, and to assess the nature and level of their impact on IKEAs relationship marketing and potential future use of relationship marketing. (For research methodology and detailed findings, see Appendix 2.) By grouping community groups in the power/interest matrix, IKEA may achieve a better picture on how communication and relationships between various community groups should be developed to reach agreement about and acceptance for the project and its implementation. Key community groups identified by the audit are the following: Site community The site community is defined by its geographical boundaries, thus it is a city or town where the company and any of its major facilities are located. (Burke E, 1999, p 61) Fenceline community The neighbourhood community is made up of the immediate neighbours surrounding the property of the company. (Burke E, 199, p 62) Workplace community Workplace community includes staff of IKEA. Local media: local press in Coventry The media provides focus and attention on many areas of corporate strengths and weakness of the company. Level of influence and impact of community groups on IKEA Local universities, church groups require minimal effort and monitoring. They have low interest or power to influence current IKEA relationship plans. These groups should be informed only to a necessary extent, and not much effort should be invested into them. There is no need for excessive communication with these types of communities. Local media should be kept informed. Despite of their low power they could be powerful enemies or allies when influencing attitudes of more powerful community groups. Their interest in the project must be taken seriously through dialogue and information to make certain that the companys viewpoint is heard. They can be helpful with the detail of companys project. They publicize issues and corporate achievements and form a line of communication from the company to the community groups. Local government, pressure groups should be kept satisfied. These community groups are powerful, although their level of interest in the strategies of the organization is relatively low. They are meainly relatively passively, but may unexpectedly appear due to certain events, moving to key community groups on that issue. IKEA should put adequate work in with these community to keep them satisfied, but not bombarded with information because that they become bored with message. These groups of communities are often passive, but can exert a great impact on the project. The relationship between a relative low interest and a high level of power makes these groups difficult to handle, it is therefore necessary to analyse their intentions and to involve them according to their interest. Site community, fenceline community, workplace community are key players of the project. The site community can provide services to the company such as fire, safety, education, transportation and the like. They are significant community groups with high interest in the project and high power to influence project implementation and completion. They should be an important consideration in the appraisal of new strategies. These community groups must be involved in all relevant project developments. They are the key players IKEA must engage with fully, and make maximum efforts to satisfy them. The needs and wants for each of community groups are various. On their own, no one group can entirely influence the activities or directions of the organization. However, some group communities posses greater power comparing to others. Overall, IKEAs relationship marketing was found to be effective in the area of media and sponsoring for charities. 4. PRESSURE GROUPS: SECTIONAL AND CASUAL Pressure groups are the activists of the community groups. In general, pressure groups are social aggregates with some level of cohesion and shared aims which attempt to influence the political decision-making process. (Ball and Millard, 1986, pp. 33-4) Pressure groups can be: Sectional pressure groups (also called defensive or interest groups). Examples: professional bodies, such as the British Medical Association, Trade Unions, The Law Society, etc. Casual pressure groups (also called promotional or attitude groups). Examples: Greenpeace, Campaign for Nuclear Disarmament, National Rifle Association, etc. Pressure groups interest and power are given in auditing findings (see appendix 2). Difference between sectional and causal pressure groups are: Sectional pressure groups Casual pressure groups directly and personally concerned with the effect of the campaign fought by the group as they generally stand to achieve economically and/or professionally membership is usually restricted as they are concerned with a particular section of society. aspire to involve as many eligible members as possible to join the group. seek to defend the interests of a section of society aspire to represent the general interests of a particular section of society not self-interested in that the accomplishment of their objectives is not essentially of direct economic or direct benefit to the members of the group. membership is not usually restricted as they aim to promote a cause tend to have an open membership in order to gain a critical mass of popular support and strength of campaigning. aim to change peoples attitudes about a particular issue or policy Local Trade Unions encourage companies to provide training at the workplace. They protect workers of the company. According to Harris D. et al (2008) trade unions may influence and impact the company in respect of working processes on the following areas: Issues of respect- workers are often misunderstood by the boss through verbal or physical abuse. Wage and benefits- some workers are not paid according to the full value. Working condition- health and safety at the workplace is the most unifying issue a union can pursue. Working hours- unions can force the boss the hire more workers and also can ensure that in emergency cases where someone must work overtime, they are fairly compensated for it. Job security- any disciplinary action taken against a worker may be subject to a procedure negotiated with the union. Environmental pressure groups is often formed to protest about, and arrest certain undesirable environmental impacts. For example, Greenpeace stands for positive change by defending the natural world and promoting peace through action. IKEA discusses environmentally related issues with Greenpeace. To respond to environmental concerns IKEA do the following: At IKEA Coventry used batteries, paper are recycled. It also phase outs single-use plastic bags. All profits from charging for plastic carrier bag have been donated to Englands Community Forest. Through swiping IKEA Family card at the IKEA checkouts customers help save over 3 acres of forestry. 5. TWO NEW COMMUNITY GROUP RELATIONSHIPS Two new community group relationships that can be developed are: schools community and homeless community SCHOOLS COMMUNITY IKEA can focus its activity in the local community on helping local schools. The company will support learning and development of children at schools, for instance by providing new facilities. Helping children to learn and develop is an area in which IKEA has experience and can make a difference. Criteria for selection local schools to IKEA are the following: Opportunities to engage in local community acting as a good neighbor and supporting community initiatives consistent with IKEAs corporate responsibility objectives. By building communication, sharing resources, expertise, skills and developing unique solutions to community problems, these partnerships can become important. Excellent media and corporate social responsibility opportunities associated with supporting the school Sponsoring schools IKEA can attract a lot of attention from local newspapers and can provide great publicity for its business at the same time as enhancing the learning process for children. Developing relationships that can enhance long-term brand recognition So, schools are the natural hub of a neighborhood or community, and can serve as the foundation for community partnerships that will be beneficial to IKEA. However, relationship with school community should be minimal. Schools have neither high power nor influence to impact IKEAs activity. It means that IKEA may provide them with enough information that will be adequate. There is no need to spend much time with them. HOMELESS COMMUNITY IKEA may support homeless people in Coventry. For example, IKEA can establish partnership with Coventry Cyrenians which is a charity dedicated to working with homeless people or whose accommodation may be at risk. IKEAs vision is: To create a better everyday life for the many people. The many people can be homeless people that live in Coventry community. Charitable partnership is one of the ways through which IKEA may invest in the community it operates its business. IKEA supports this organisation by furnishing and decorating day-time activity centres and housing facilities with individual apartments and communal areas. In addition, co-workers of IKEA may volunteer their time. IKEA should be consistent in selection of charities to support. The criteria used for the selection of the charity are the following: Type of organization- registered charity in Coventry and surrounding areas. Primary focus is to support homeless people or people whose home may be identified as at risk for whatever reason, providing them with accommodation Should be dynamic, innovative and cost effective Any contribution from IKEA should be used by charity for the purpose for each it was given and to report effectively to the company on the process of the initiatives which companys funding has supported. the project should have a long life and be seen to actively improve homeless people 6. COMMUNICATION MIX FOR TWO COMMUNITY GROUP According to Kotler (2008) promotional mix is the specific mix of advertising, personal selling, sales promotion and public relations that a company uses to pursue its advertising and marketing objectives. Communication mix is important because of the following: ability to use different promotional tools to reach target audience it helps to communicate a range of messages to different markets helps in achieving companys marketing objectives Communication mix should have clear objectives and target audience. Communication objectives of IKEA: 50% awareness of IKEAs community efforts for school community and homeless community in Coventry within the next twelve months. Target: community groups such as site and fenceline communities, local government in Coventry In order to achieve objective IKEA should decide what components of the communication mix is needed to utilize in communicating with school and homeless community groups. The following are suggested communication mix for two new community groups: School community- Sponsorship Sponsorship is a business relationship ad should be mutually beneficial to the sponsored individual and the sponsoring company. Many researches and authors agree that the use of sponsorship by organizations is increasing (Sneath et al., Harvey et al., 2006; 2007; Wakefield et al., 2007) and that it is becoming a more significant part of the marketing communication mix. According to Fill C (2009) sponsorship can be defined as a commercial activity, whereby one party permits another an opportunity to exploit an association with a target audience in return for funds, services or resources. Benefits for IKEA using sponsoring schools are the following: Increase brand awareness of the company among community groups. It allows brand of the company to be communicated without the clutter and noise associated with advertising. Building and enhancing positive corporate image in community groups mind As a means of reaching wider target audiences To suggest to the target audiences that there is an association between the sponsored and the sponsor and that by implication this association may be of interest and/or value. Show that a company cares about it community and is prepared to invest in its future and the welfare of its community IKEA may use sponsorship for school community. Sponsorship may last 2 years for example, sponsoring new facilities for education. Limitations: Different methods of support are applied to sponsees depending on their needs and the sponsors needs as well. This points out to a lack of standardization, and therefore requires more time on planning and evaluation. Homeless community- Donation A donation is a gift given by physical or legal persons, typically for charitable purposes and/or to benefit a cause. Donation for homeless community within next 2 years by donating products and home furnishing. Public Relations both for school and homeless community Public Relations is defined as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics (Institute of Public Relations) Benefits of PR: Promotion of positive image of the company to the community group To build links with IKEAs community To oppose bad publicity PR activities will include press releases, press conferences and establishing community relationships. Limitations: Risk of losing control cannot always control what other people write or say about IKEA. Media: Local newspaper both for school and homeless community IKEA may use local newspapers of Covnetry such as Coventry Telegraph, and The Coventry Times. Coventry Telegraph is a daily newspaper in Coventry covering local news, sports, business, jobs and community events. Readers spend an average of 30 minutes reading The Telegraph. The Coventry Times is established free newspaper for the local area, providing local people with excellent information and advertising platforms. The Times reaches over 74% of houses in the Coventry area. Newspaper benefits: Gives favourable impression of the company A high profile image is lodged in the community groups mind Limitations: Short life span, circulation does not mean readership 7. MEASUREMENT OF THE SUCCES OF COMMUNICATION MIX It is essential to measure the effectiveness of each communication campaign. It is necessary to ensure that the communication objectives have been met and that the strategy has been effective and resources have been used economically. For example, advertising objective is to increase awareness of IKEA brand to 70% of the target market by 2009. Public Relations objective is to convince 80 % of community groups that the company is doing its business in a socially responsible way by 2009. Measuring and analysing the outcome of a specific interaction will help in the development of future communications and in evaluating the best methods to use. Evaluation is necessary for: Improvement of the effectiveness of different communication tools Knowing the effect of communication activities and improving needed areas IKEA will be able to reach the outcomes it seeks. Effectively engagement with audiences Throughout implementation, evaluation can help IKEA find ways to collect feedback from its community groups, how advertising is being received and learn how they are responding to various media messages. Allocation of resources wisely It provides a potential source of material for the new campaign. Evaluation can help IKEA determine whether its communication investments could be redistributed more effectively to achieve the desired results. There are many ways to measure effectiveness of each of the communication tools. The following are suggested evaluation methods: PR evaluation: quarterly Awareness of community groups about IKEAs community initiatives in Coventry community can be evaluated using marketing research through qualitative or quantitative methods. Attitude of community groups to IKEAs projects- by using research to judge if attitudes have changed positively or negatively. Media coverage and tone- can measure the number of column inches achieved, the type of headings and tone of coverage. Positioning- by measuring the position of IKEA in comparison to the competition Qualitative method: Focus group: at the end of programme According to Kotler (1999) focus group is a small sample of typical consumers under the direction of a group leader who elicits their reaction to a stimulus such as an advertising or product concept. By using in-depth interviewing skills a moderator can probe the thoughts and feelings held by the members of the group towards media vehicles or advertising messages. By negotiating a focus group to monitor the marketing communications pre-, during and post-campaign, this can help maximise the effectiveness of the campaign. Overall, results from focus groups will help us identify feelings regarding the corporate image of IKEA: brand, reputation and understand the attitudes of community groups towards IKEA. Quantitative method: survey or personal interviews: annually In order to identify the effects of the media we will use written surveys. Survey can be conducted by IKEA or consultants. By using large sample size we will be able to know concerns, community expectations, extent and quality of relationship with key community groups and company. Results will help design plans and programmes that build sustainable trust in a community. Personal interviews: quarterly A personal interview is a two-way conversation initiated by an interview to obtain information from a participant on a face-to-face basis (Cooper Schindler, 2003, p323) Limitation. Personal interviews are a lot more costly and time consuming comparing with other methods in the communication approach. Evaluation of sponsorship Media exposure measurement- to count column centimetres of coverage about the sponsorship activity achieved by IKEA Pre-testing and pos-testing of awareness in relation to sponsorship activity of IKEA Feedback from participants- quantitative feedback from community groups sponsored party and other stakeholders to determine effect on corporate image. Internal communication evaluation: monthly Feedback forms and attitude surveys may be used to gain feedback from participating staff: how effective they thought communication was; what information needs were or were not met; what effect the new role emphasis has had on their job satisfaction; etc. 8. CONCLUSION The company recognizes that supporting the community is not only a matter of morality, but it also improves a companys brand image, reputation and allows the company to gain more publicity and exposure. It is important that IKEA makes a careful selection of communication mix to communicate with key community groups. Appendix 1: Organization overview Company background IKEA is a Swedish Multi-National home furnishing Company (MNC). It was founded in Almhult, Sweden in 1943 by only a 17-year old boy Ingvar Kamprad who started selling farm implements at a reduced price under the name IKEA, which is acronym for his initials (I.K), farm (Elmtaryd) and village (Agunnaryd) where he was born and grew up. At the beginning IKEA sold small items such as food containers, pens, jewelry and watches before becoming internationally known. Due to the success of furniture line, Ingvar Kamprad decided to put an end to all the other products focusing only on furniture. In 1958, the first IKEA store was opened in Almhult, Sweden and since 1960s the IKEA stores opened outside Sweden. Nowadays, IKEA has turned into the worlds largest furniture retailer, with over 300 stores in more than 35 countries since its first outlet and visited by 600 million visitors around the world and plans to develop further. IKEA managed to double its sales significantly in a couple of years. Turnover of all IKEA stores (sales tax not included) was 22,713 million EURO in 2009. Organization structure In spite of its great expansion, IKEA is privately owned company. Ingvar Kamprad still has some control over the company through a unique organization. The IKEA corporate structure is divided into two main parts: operations and franchising. Currently, the company is owned by Stichting INGKA Foundation based in Netherlands. INGKA holding B.V. is the parent of all the companies of the IKEA Group. Every IKEA store is given the rights to operate the IKEA Concept on a defined market. IKEAs vision is: To create a better everyday life for the many people. The many people include suppliers, employees, customers, and other stakeholders affected by IKEA operations. Business idea: To offer a wide range of well- designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEA does not have its own manufacturing facilities but uses subcontracted manufactures around the world. To facilitate shopping, IKEA provides catalogues, tape measures, shopping lists and website to help the consumer with fitting the furniture into the room. So, IKEAs success is based on the relatively simple idea of keeping the cost between manufactures and customers down. Target market The company targets the customer who is looking for good value and is willing to do a little bit of work serving themselves, so they pick up the furniture, carry it home and fix it themselves. The typical IKEA customer is young families and couples just starting out to middle income family. IKEA products IKEA product range is approximately 10,000 products in total. The product range of IKEA is extensive enough. It is wide in function as it sells not only furniture but also from plants and living room furnishings to toys and whole kitchens. IKEA make every effort to use renewable and recyclable materials in their products. IKEA brand and communication IKEA is one of the successful global brands associated with its unique cultural branding that merges the value, low cost and fashionable design to ensure the creation of affordable contemporary household goods for the middle class. The company emphasized its Swedish heritage in its international advertising, even going as far to insist on Swedish blue and yellow colour scheme echoes the colours of the Swedish national flag for its stores. Any IKEA stores include restaurants that serve Swedish meatballs. IKEA has a long tradition in marketing communication focusing primarily on printed media IKEAs catalogue is the worlds largest free distribution translated into several languages and now it is possible to view online on the website. Other IKEAs communication tools are: TV, radio, and internet. IKEA in UK According to the latest figures from market intelligence specialists Verdict Consulting, IKEA UK total market share up to the end of quarter three 2009 is 6.1 % IKEAs competitors in the UK are DIY retailers that are selling more home furnishings like Argos, B Q, Homebase and John Lewis. There are 18 stores in the UK, the first of which opened in Warrington in 1987. The largest IKEA store is in Croydon, London. In July 2009 IKEA opened a store in Dublin-its first in Ireland. Appendix 2: An audit of existing relationships with key community groups Introduction IKEA is undertaking an audit in order to identify projects key community groups in Coventry, an assessment of their interests, and the ways in which these interests affect project effectiveness and limitations. Stakeholder audit seeks to identify these. Audit methodology Methodologies that were used to undertake and audit of IKEA UK community groups are the following: Secondary research on stakeholder theory and stakeholder analysis methodologies. (See the selected bibliography attached as appendix of this report). Mendelows stakeholder mapping matrix will be taken as a technique to classify stakeholders according to their importance to the organisation. IKEA sustainability report 2008 and other documentary evidence in regard to the IKEAs relationships with community groups. Identification of community groups and nature of relationship A number of community groups were identified by the in-house survey. Identified community groups in IKEA are the following: Figure A1.1. Community groups and relationship Site community Workplace community Fenceline community IKEA Local media Strength of relationship Strong Weak Local government Universities Church groups Trade Union Greenpeace Stakeholder map: power/interest matrix In order to establish the community groups and their level of influence and impact on relationship marketing we will use stakeholder mapping technique. Mendelows stakeholder map classifies stakeholders in relation to the power that they hold and the extent to which they are likely to show interest in the strategies of the organization. The following figure shows the results of power/interest analysis for IKEA UK community groups. The symbols [+] and [-] are used, according to whether each group is, generally, a supporter or opponent of the aims and activities of IKEA. Figure A1.2. Power/interest for community groups in IKEA relationship marketing Level of interest Low High LowA: Minimal effort universities [+] church groups [+] Level of power B: Keep informed Media: local press [+/-] C: Keep satisfied HighLocal government [+/-] Pressure groups: Trade Union [-] Greenpeace [-] D: Key players Site community [+/-] Fenceline community [+/-] Workplace community [+/-] The current position of each community group may be justified as follows: Influence is considered with particular reference to the community groups potential impact on IKEAs relationshi

Romanticized Idealism

This is the story of Madam Bovary who approaches life with a novelistic, imaginative and idealistic approach.   This Character from her conduct reflect her own personality more and the fact her being a wife seems less associated with her vision of life. Emma, as her name was, was used to living in imaginary world either trying to create fantasy filled perfect life or stays longing for it. This never ending search lead to her to shape a unreal world around her and when eventually she faced the real life left her disappointed. The unimpressive character of her husband and his disinterest in Emma’s personality having an admiration of her physical beauty only, made her deject life and happiness completely. She wanted to romanticize every day of her life and once married her dreams stayed unfulfilled and left her desires burning inside her heart.   Emma seems to have an obvious character flaw that is her over romanticism leading her life to be discontent. She tried to love her husband but her emotions directed by her vision of an adventurous life ended her even more unhappy. She from her living pattern had the tendency to get bored with the monotony of life and had always looked for change. Charm and comfort of a wealthy life attracts her she was obsessed by the idea of having luxuries and facilities. She blamed her husband for discomfort and simple life. The modern day psychologists suggests that the reason behind these behaviors of characters in literature is to depict how the nature of any one is shaped by its heredity and psychological transformation is an evolutionary process, as a result the authors realizing this human psychic narrate the whole effect from their perspective to make people notice and solve few social problems (David P. Barash, Nanelle R. Barash, 2005). She feels her middle class, simple husband and modest home being responsible for her unhappiness and fails to understand that her unsatisfied nature causes her unease and memoirs of her initial life at farm and convent could never make her forget her past life. Emma's incompetence at being a wife according to the bourgeois habitus allows her to expand her competence as a woman by following the hexis of her female body. (Roland A. Champagne, 2002) Themes of the Madam Bovary Gustave Flaubert has attempted to use the theme of fate with several ambiguous interpretations of romanticism, greed, mockery and deception within the novel. The flaws possessed by different characters have been highlighted. Madam Bovary, as it appears, could be considered the most unlikable personification of a character but as we look at the behavior and conduct of each character we find that each of them contributes their share of encouragement that leads Emma to forget everything and follow her instincts. Its an established fact that ‘Fate’ is considered to the cause of greatest misfortunes a human faces, but when a woman due to her immaturity, lack of insight in life, inability to think critically and analyze situations end up destroying not only her own life but the life of her entire family, blaming fate seems quite an irrational explanation. When a man as experienced and cultured as her lover who deceived her just when she was about to elope with him tries to stand fate as responsible for him using her it’s not acceptable. Her husband, Mr. Charles was nothing but a naà ¯ve. He was no doubts a dull and useless man when it was the time to study   and try to learn the skills he wasted his time and missed classes consequently he proved to be a bad doctor and filled his own and his family’s life with misery. He was not living life merely passing time and seemed to have no interest in any thing. He is unintelligent so much so that despite of his mother and neighbors knowing that his wife is involved in extra-marital affairs, he couldn’t sense that, not even for a second. He failed to provide Emma not the kind of life she wanted but even couldn’t make her trust his love by making her feeling proud of him. This gulf of interest her husband possessed about everything in his life made Emma positive about her quest for a free life where she dreams to have everything she longs. Despite some idle cant about high ideals, what clearly attracts her is the artifice of this urban milieu, the ornate trappings and material excess. (Peter Gay, 1999) Romanticism of this lady contributed great for her own unhappiness. She had the tendency of looking at everything with a novelistic approach. A wish to make things perfect completely denying the realities of life and accepting them to normalize her life like every other human being tends to do. She has extremisms in her approach, when she wanted to pray she tried to become a complete devout, when she wanted to love she made it to the limits including her death was also a result of her uncontrolled attitude towards life. In the translated version of Madam Bovary: How false or perverted values debase and dehumanize those who hold such values. Emma Bovary idealizes romance, believing flirtation, trysts, secret letters, and gala balls are the the pith, the very soul, of love. She also prizes things–money, chic fashions, sumptuous surroundings, the tinkle of crystal. The dinner-dance she attends in Rouen is a microcosm of the haut monde in which she wants to live. (Eleanor Marx-Aveling) When a person is not responsible it’s too easy to take advantage of this attitude and its gets quite simple to deceive him. When Charles wife found such an attitude in her husband she availed the opportunity and tried to deceive him in every possible way. Deception lead a relationship to disastrous ends, her adultery for so long had been hidden by her husband, she with perfect mastery concealed her actions and not for once her husband even thought about his wife’s unfaithfulness. He didn’t try to keep a check on her not because very husband should suspect his wife but because a person is suppose to take care of those him or her loves, to protect them and be aware of their happiness. Greed is an evil force that makes men do anything in his power to satisfy it. The characters around Madam Bovary like Lheureux, who this sharp mind and understanding identified her nature and use her weakness to maximize his wealth. He had a liking for Charles property and he made it easy for Madam Bovary to take loans from him. He encouraged   her to make purchases and continued accumulating this debt till the day when   he could claim everything she had, thus leaving her frustrated and incapable to pay her debt with the guilt of causing her herself destruction. Emma had the false believe of associating happiness with wealth. She had a belief that money could buy happiness, she was extremely materialistic. Her exposure of balls and rich people made her illusionary life more idealized. She wants everything around her to be perfect.   She used to spend lavishly over useless things just to possess all expensive stuff. She had an obsession of stuffing her house with all the articles that were priced high. She used to spend too much on her lovers, who later turned her down when she needed them. Materialistic approach could not help inner emptiness. Emma’s self-centeredness and quixotic perception of reality cause her to ignore her child, deceive her husband, surrender to promiscuity and go so deeply in debt that she offers her body in payment. (Michael J. Cummings, 2004) Early in the story there is a ball at a grand house — an episode that awakes in Emma a dangerous taste for the high life. (Clive James, 2004) The mockery of her lovers who used her for their pleasure was destructive. Despite knowing the fact that she had a weak character they approached her. The insincerity of those lovers was never obvious for Emma, for she had a habit of living in her own imaginary world where everything had to be the way she wanted. She treated real life as being a spectator never enjoy the taste of reality and accept it to let happiness touch her soul. The lovers, they made her fool by using her while making her believe their love and when she needed them, they ran. She was an obvious stupid but in her conduct was not insincere. She was so fond of beauty, luxury, fantasized life and romance that she made herself vulnerable to the mockery of rich and cunning men around her.   One of her lover, in his trial to seduce her said: Does not this conspiracy of the world revolt you? Is there a single sentiment it does not condemn? The noblest instincts, the purest sympathies are persecuted, slandered; and if at length two poor souls do meet, all is so organized that they cannot blend together. Yet they will make the attempt; they will flutter their wings; they will call upon each other. Oh! No matter. Sooner or later, in six months, ten years, they will come together; will love; for fate has decreed it, and the yare born one for the other. (Gustave Flaubert, 1856) Fate no doubt dictates what happens in life but human beings being superiors to all the other creatures just because they posses mind have the capability to survive in even the worst circumstances caused by fate. Realistic approach towards things in life make people fight with great calamities. Women should have enough education so that they may understand themselves and the society, identify their potentials and exploit their possibilities. Given any of the consequences, man is capable enough to fight his fate and make impossibilities vanish from his life. Flaubert was tried on charges of immorality stemming from the publication of the novel; successfully defended him self arguing that the death of Emma shows the novel's upholding of morality and illustrates the consequences of sin. (Dr. Fidel Fajardo-Acosta, 2001) The story ends with Emma committing suicide. Her illusionary vision of life, yearn for pleasure   and comfort, need for dramatic romance made her blind to the welfare of her family, vulnerable to mockery of those who used her just for their pleasure and incapable of understanding the love of her husband who despite of having flaws in his character loved her sincerely. Discovery of her betrayal took her husbands life and left their daughter suffers alone in the whole world with a childhood started as a labor. About the book reviewers write: Consolation and a sense of proportion, a revulsion against chaos, a taste for life.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The fictional suffering neutralized the suffering I was experiencing in real life. (Mario Vargas Llosa,1975) Perhaps we identify with Emma because we too feel emptiness at the center of things — an emptiness we try to fill with books, with fantasies, with sex, with things. Her yearning is nothing more or less than the human condition in the modern world. (Erica Jong, 1997) References Acosta, Fajardo, Fidel. (2001) World Literature Website 2001. Retrieved March 24, 2008 from, http://fajardo-acosta.com/worldlit/flaubert/bovary.htm Aveling, Marx, Eleanor.( February 25, 2006). EBook #2413. Retrieved March 24, 20008, from,http://www.gutenberg.org/catalog/world/readfile?fk_files=223754 Barash, P. David. Barash, R. Nanelle. (2005) Madame Bovary’s Ovaries: a Darwinian Look at Literature. Retrieved (March 26, 2008). Fromhttp://denisdutton.com/barash_review.htm Champagne, A.   Roland, (2002). Emma's Incompetence as Madame Bovary Retrieved March 24, 2008 from, http://www.blackwell-synergy.com/doi/abs/10.1034/j.1600-0730.2002.570202.x Cummings J. Michael (2004). A study Guide, Retrieved March 24, 20008, from, http://www.cummingsstudyguides.net/Guides3/Bovary.html#Type Flaubert, Gustave.(1856). Madame Bovary James,Clive. (2004). No Way, Madame Bovary. Retrieved (March 24, 2008). from, http://www.powells.com/review/2004_10_05.html Jong, Erica. (Sept. 15, 1997). Retrieved March 24, 2008 from, http://www.salon.com/sept97/bovary970915.html Llosa, Vargas, Mario. (1975) THE PERPETUAL ORGY   Flaubert and Madame Bovary. Peter Gay, (1999). Madame Bovary. Retrieved (March 24, 2008). From, http://brothersjudd.com/index.cfm/fuseaction/reviews.detail/book_id/327 ; ;